I had the chance to dabble with Hubspot’s persona application. It helps identify a company’s target market. You can get very specific in who you’re targeting for campaigns. This persona was created with the guidance of what nonprofit Positive Coaching Alliance (PCA) wanted as it pursues donations. My next squirt post will highlight the work done for PCA.
For this post, check out what my marketing group (with Nick Davies) came up with in identifying the sort of people we want to contribute to our Google Ad campaign for PCA.
View the PCA persona here or see the PDF attached. What do you think?